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INDICA
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Creator platform

A creator lab for the public interest.

Calls, connections and knowledge for people who create.

Calls

Electric cars in Brazil: public call for digital communication

For reference
Total budget
Up toR$100,000
Proposals expected
3–14
Support per projectAmount determined per proposal, subject to evaluation and adjustments to scope and budget.
Run byINDICA
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Free accounts for individuals and organizations. Joining the creator database is optional.

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Library
1 of 4

Introduction to the series. It describes the participants in the influence market, what each one gives and receives, and where attention and money flow. It presents the fields covered by the series.

An economic model for the content market on algorithmic social networks

Francisco Figueiredo, Lauanny Brandão, Pedro Bordinhão

A theory of timing in the dispute for attention: latent demand, active supply and the optimal publication window. It treats attention as a scarce resource and derives the condition that closes the window, when active supply starts growing faster than demand.

Why the price of sponsored content lies above production costs and varies across similar creators. The paper examines reputational stock and bargaining between the creator’s costs and risks and what the advertiser can and wants to pay.

Whoever pays the piper calls the tune

Francisco Figueiredo, Cecília Moreyra de Figueiredo

An analysis by INDICA in partnership with Entremídias, the Media Literacy Lab of the Journalism program at UFRRJ, on betting advertising, influencers’ discourse and regulation of the influencer market.

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Give your idea a path forward.

Prepare your proposal at your own pace and follow each step in your account.

How it works

  1. Create your account

    Create an individual or organization account. Joining the creator database is optional and does not require submitting a proposal.

  2. Develop your proposal

    Choose an open call and prepare the idea, audience, distribution plan and budget. Your draft is saved to your account.

  3. Submit and track

    Review your answers and confirm submission. Your reference number confirms registration; the status is available in your account.

  4. Check the results

    Follow the published ranking and next steps. If the approved amount changes, you decide whether to accept the offer.