Electric cars in Brazil: public call for digital communication

INDICA announces a public call to receive and select proposals for digital communication solutions. Content creators, digital influencers, communication agencies, creative or media collectives and independent producers may participate.

The aim is to increase public awareness of the transition to sustainable mobility in Brazil by broadening access to information on the purchase and maintenance costs of clean vehicles, the environmental and social benefits of electrification and public policies such as the Mover Program.

The focus is the digital ecosystem: social networks, video and audio platforms and online media. In-person activities or street interventions are also permitted and encouraged, provided they are integrated into the digital distribution and amplification strategy.

• The total budget is up to R$ 100,000.00. The organization is not required to invest the full amount; funding depends on the number, feasibility and relevance of the approved proposals.
• Amounts may vary within the total budget according to the scope and reach of each project. The document does not establish a single funding range per proposal.
• At least 3 and at most 14 proposals will be selected. No more than two may have an individual amount above R$ 25,000.00, with a high probability, according to the call, of funding only one in this range.
• The committee will prioritize efficient proposals that can operate at costs below R$ 25,000.00, allowing for greater diversity of communication channels.
• The organization may propose changes to scope and budget adjustments as a condition for signing the contract, without being required to approve the full amount requested.

• Official identification: RG or CNH for individuals; proof of CNPJ registration and current articles of association or bylaws for legal entities.
• Presentation of the applicant, agency or collective, with a brief history, institutional portfolio or professional profiles of those involved.
• Up-to-date links to profiles, active channels and/or a portfolio of previously produced digital content.
• An updated media kit or official platform analytics reports, with reach, engagement and demographic profiles fully open to verification by the committee.
• Technical and financial proposal: digital formats, distribution plan, editorial approach, schedule and itemized budget spreadsheet. Street or in-person activities must explain their integration into the digital ecosystem.

• Deliver and publish the solution in accordance with the approved proposal and the guiding brief in Annex I.
• Submit scripts, artwork, street activity plans and content previews to INDICA for technical validation before publication.
• Keep metrics for reach, impressions, full views, engagement, saves and retention open to real-time monitoring and auditing by INDICA.
• Keep digital publications active and publicly accessible for at least one year after publication.
• Deliver the consolidated results report by the deadline set in the schedule.
• Clearly identify sponsored educational content or the partnership, in accordance with social networks’ regulatory guidelines.

Communication must consider the economic and structural challenges of electric mobility in Brazil, including purchase costs and the infrastructure required for consumer adoption.

Proposals must address one or more of the themes below. They may combine short videos, Reels or TikTok, long-form YouTube videos, podcasts, educational carousels, articles and threads. In-person activities are optional and must generate content and engagement for digital platforms.

• Theme A — Costs and accessibility: purchase, maintenance, refueling or recharging and depreciation compared with combustion-engine vehicles.
• Theme B — Public policies and the Mover Program: guidelines, incentives, domestic production and decarbonization.
• Theme C — Sustainability and energy transition: reducing greenhouse gas emissions and improving air quality in metropolitan areas.
• Theme D — Myths and facts about electrification: battery range, charging time and disposal of components.
• An informative, evidence-based tone, with official data and accessible language; a constructive approach that encourages critical reflection and informed debate.
• Accessibility and inclusion: captions, clear audio and educational visual resources.

Preliminary results may be appealed within 48 hours of publication. Appeals must be submitted through the official channel indicated in the results announcement.

Matters not covered and questions about the call will be resolved by INDICA’s organizing committee.