Materials: For creators
Whoever pays the piper calls the tune
An analysis by INDICA in partnership with Entremídias, the Media Literacy Lab of the Journalism program at UFRRJ, on betting advertising, influencers’ discourse and regulation of the influencer market.
- Author
- Francisco Figueiredo, Cecília Moreyra de Figueiredo
- Organization
- Topic
- Advertising and regulation
- Format
- Analysis
- Updated on
- October 29, 2026
Keywords
AnalysesBettingAdvertisingInfluencersRegulationEntremídiasUFRRJ
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Series
Analyses
About this publication
The first publication in the Analyses series, produced by INDICA in partnership with Entremídias, the Media Literacy Lab of the Journalism program at UFRRJ. It has two parts: The herd, on betting companies’ presence in the influencer market, and The chorus, on influencers’ discourse and regulation.
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PDFs available in Portuguese (27 pages) and English (27 pages).
