Materials: For organizations
The economic design of the influence market
Introduction to the series. It describes the participants in the influence market, what each one gives and receives, and where attention and money flow. It presents the fields covered by the series.
- Author
- Francisco Figueiredo
- Organization
- Topic
- Influencer economy
- Format
- Introduction
- Updated on
- October 30, 2026
Keywords
The influencer economyInfluence marketAttentionAdvertisingContent creators
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Series
The influencer economy
About this publication
This text opens The influencer economy series. It describes the market from which the other studies start and explains why it deserves to be studied with economic theory.
Full text
PDFs available in Portuguese (13 pages) and English (13 pages).
