Materials: For organizations
Price formation in the influence market
Why the price of sponsored content lies above production costs and varies across similar creators. The paper examines reputational stock and bargaining between the creator’s costs and risks and what the advertiser can and wants to pay.
- Author
- Francisco Figueiredo
- Organization
- Topic
- Influencer economy
- Format
- Academic paper
- Updated on
- October 29, 2026
Keywords
The influencer economyPrice formationSponsored contentReputational stockCredibilityBargaining
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Series
The influencer economy
About this publication
This paper belongs to The influencer economy series. It discusses how credibility, affect and legitimacy enter the price of sponsored content, bargained between a creator’s floor and an advertiser’s ceiling.
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PDFs available in Portuguese (37 pages) and English (36 pages).
