Materials: For organizations
An economic model for the content market on algorithmic social networks
A theory of timing in the dispute for attention: latent demand, active supply and the optimal publication window. It treats attention as a scarce resource and derives the condition that closes the window, when active supply starts growing faster than demand.
- Author
- Francisco Figueiredo, Lauanny Brandão, Pedro Bordinhão
- Organization
- Topic
- Attention economy
- Format
- Academic paper
- Updated on
- October 29, 2026
Keywords
The influencer economyAlgorithmic social networksTimingLatent demandActive supplyPublication window
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Series
The influencer economy
About this publication
This paper belongs to The influencer economy series. It proposes an economic model to study publication timing and competition between pieces of content for attention on algorithmic social networks.
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PDFs available in Portuguese (48 pages) and English (47 pages).
